Studio10 is devoted to anthropocentric design, derived from uncommon thinking and common feeling, where the focus is to let people understand that they can live better with better projects. We want to add value by design, knowing that a good project has a unique power to soothe minds and provoke happiness while increasing the investment value. The partnership between Roberto Baccioni and Simona Bianchi began by designing museum stands and the refurbishment of luxury houses between 2001 and 2004.
From 2005 untill 2007, together with a third partner, architects Bianchi and Baccioni focus their effort on a new design process integrating and coordinating technical and design aspects which places them on the cutting edge for their ability of control over projects with a high level of complexity. The considerable technical
know-how is a solid background for the aestethic and emotional aspects of every project. The importance of Design is strongly connected to managment and operative skills since there are no aesthetic solutions without a high technical profile.
In 2007 architects Bianchi and Baccioni decide to establish a practice focused on design, They chose to locate it in a former artist workshop, studio n.10. From then on their engineering experience is a solid background for better focusing on emotional and aesthetic aspects of design. The poetic vision of the studio is to continue moving towards the use of natural materials in projects. This direction is supported by progressive research based on the notion of ‘natural living’ and on mankind’s desire to reconnect itself to space and to the resources that it has at its disposal.